Will any of the rivals be worried? Well they should be!
Here is the 2020 full-model-change one-ton Isuzu D-MAX pickup truck which will start selling in Thailand from October 19, 2019. Yes, Thailand gets this all new D-MAX before the rest of ASEAN and the reason is simply this, they sell the most pickup trucks in ASEAN. Also, Thailand like Singapore have the best quality diesel on sale in ASEAN.
The pick-up truck is well designed not only as a passenger car for personal use but also as a vehicle of station-wagon type for business use, and widely popular especially in Thailand. D-MAX has remained the top-ranking brand in Thailand, and the awards it has received include the 2019 Most Popular Pick-up Truck, Best Fuel Saving Pick-up Truck, Best Life Style Pick-up Truck, etc.
In conjunction with the full model change, a development concept of Efficient and Robust was formulated to pursue a vehicle that delivers higher fuel efficiency and safety while responding to various usage conditions and purposes. Moreover, its exterior design is so distinctively new that it’s over and above the conventional pick-up trucks.
Since Isuzu Motors Co., (Thailand) Ltd. (IMCT), the mother plant of pick-up trucks, began a localized production in 1974, it has rolled out over 4 million vehicles turning itself into a worldwide pick-up truck provider serving not only Thailand but more than 100 countries globally.
Strengthen LCV business is part of the key challenges Isuzu has made in the mid-term business plan published in May 2018. The main aim of the model change this time is to fulfill various needs of customers by offering a wide range of variation. Simultaneously, Isuzu will leverage its core business operations developed during the previous business plan years to increase sales and take a lead in the LCV market.
Core structure
Lean, rational assembly structure and extensive use of high-tensile steel plates achieved light but firm vehicle body. To live up to popularity of D-MAX in Thailand where rain falls steadily, its anti-corrosion ability is greatly improved, and it is capable of driving through the river bed for 800 mm. Moreover, it’s designed in such a way that its electrical architecture flexibly accommodates evolution in security and connected technologies.
Fuel economy
Known for its fuel sipping qualities since day one, this new D-MAX continues to offer market-leading low fuel consumption and CO2 emissions. The previous 3.0-litre turbo diesel four-cylinder lives on and has been given a power boost from the current model’s 430Nm output to a class equal 450Nm. This power figure allows this new Isuzu D-MAX to compete head on with the current class leaders starting with the all new Ford Ranger 2.0L which has 500Nm, the market leading Toyota Hilux with 450Nm, the new Borneo king, Mitsubishi Triton with 430Nm and the fleet favorite Nissan Navara with 450Nm.
Safety
D-MAX has actively adopted advanced safety features that meet market needs.
Its driving stability and comfort are also enhanced together with its braking performance.
Convenience and features – In addition to enriching the contents of D-MAX’s infotainment system, various features are added to increase convenience. The technology and quality of interior components are also upgraded, and the interior noise is significantly reduced.
Styling Concept
Developed under the concept of Beyond the Pick-up Truck, the D-MAX’s design is so distinctively new that it’s over and above the conventional pick-up trucks transforming it into a whole new pick-up so as to reflect the keywords: Bold, Emotional and Smart.
Exterior
Chunky exterior profile with a wedge body shape constitutes more powerful, swishing silhouette than ever before. In the headlamps, bi-led projectors combined with stylish signature lamps are installed giving an eager, intense look. In the tail lamps, dual LED edge lights are employed. These new light designs generate a unique, stylish appearance both front and rear. A neatly integrated step bumper is mounted on the rear, giving an all-new, sophisticated look.
Interior
A 9-inch display is mounted in the center of a horizontally-flowing instrumental panel. Strikingly contrasting design is created by sharp and rich surface textures. The new D-MAX’s interior is designed to generate a first-class appearance with the introduction of a floor console, which is now taller and wider. Also, it is designed to enfold the driver and passenger as if they were in a cockpit of an airplane.
Detailed attention is paid to its interior components having embossed and texturized surfaces to achieve a high-end, sporty look. For the workhorse applications, simply and practically designed instrumental panel and door trim can be opted.
