Peugeot has appointed Belfort Automobiles to be the exclusive importer and distributor of Peugeot cars in Thailand. Over the next two years, Peugeot will introduce 5 or 6 new models in the kingdom starting with the 3008 and 5008.
Peugeot was distributed by European Motor Cars Co in Thailand for nearly 50 years and will continue to provide aftersales support until the end August of this year.
Both the 3008 and 5008 are produced at the Naza Automotive Manufacturing (NAM) plant in Gurun, Kedah. The plant became a joint venture between Groupe PSA and Naza Corporation Holdings in February 2018 with Groupe PSA holding 61%. With this new deal inked, NAM will be able to produce 18,000 units this year for export to the Philippines, Thailand and local consumption.
Under the Asean free trade agreement, Malaysian made cars sold in Thailand will enjoy 0% customs duties.
Belfort Automobiles (Thailand) is a subsidiary of Master Group Corporation (Asia) Co., Ltd. Before Peugeot, the company currently distributes 7 other European and Japanese brands, none of which fall under the Groupe PSA umbrella.
Press Release
The PEUGEOT brand has appointed Belfort Automobiles (Thailand), a subsidiary of the Master Group Corporation (Asia) Co., Ltd., as the new exclusive importer and distributor of PEUGEOT brand cars in Thailand. The signing ceremony took place at the French Embassy in Bangkok and was witnessed by H.E. Mr. Jacques Lapouge, the Ambassador of France to Thailand.
PEUGEOT will introduce at least five new models in Thailand over the next couple of years. Two SUVs, the PEUGEOT 3008 and the PEUGEOT 5008 will be the first two models to be introduced in Thailand.
These two models are produced in Naza Automotive Manufacturing (NAM) plant located in Gurun, Kedah, which became after the signature of a joint venture agreement with Naza Corporation Holdings in February 2018, to establish the first manufacturing hub in ASEAN for Groupe PSA. This is a great milestone for Groupe PSA in ASEAN where PEUGEOT now operates in 11 countries, and for NAM which has begun exporting its first productions to the Philippines followed by Thailand within the next few weeks.
MGC-ASIA is one of the leading automotive retailers and mobility companies in Thailand.
This new partnership will accelerate Groupe PSA’s development in the region and is part of the Group’s strategy to be stronger in the ASEAN market.
