“The future of mobility is electric and as a visionary British company, we are committed to making our next generation of zero-emission vehicles in the UK,” said Chief Executive Ralf Speth this morning (Friday) in a press event confirming the multi-million pound investment at its Castle Bromwich plant in central England, beginning with its luxury saloon, the XJ.
Jaguar Land Rover’s new direction is great news as this investment safeguards the jobs of 2,500 employees in England.
Recently, Jaguar Land Rover, which is owned by Indian company Tata also announced that they will be discontinuing its diesel vehicle lineup in stages as buyers across Europe and Asia move away from premium diesel powered vehicles. Tata also pushed for a 2.5B pound cost cutting exercise recently to reduce costs amidst sales slowdown and has been cutting some 4,500 jobs across their global workforce to meet cost cutting measures to reduce losses.
Jaguar Land Rover remains as England’s biggest car company where it delivered almost 30% of the country’s total volume of 1.5 million vehicles in 2018.
