The man running the Porsche brand has just turned 51 years and why is this important to you or me? Well, he is the man making sure that the electric mobility push across the Porsche brand will not leave current fans disappointed with future Porsche EV models.
In a recent interview he said, “Porsche is and will always be a sports car brand – with petrol engines and electric drive systems. And we are unconditionally committed to the Paris climate protection objectives. Ultimately, as car manufacturers it’s very clear that we have a responsibility to reduce CO2 emissions from transport; even though we have only a very small market share as a premium manufacturer, it is nonetheless out of the question for my colleagues on the Executive Board and myself to pass the buck – in fact, we rather perceive the prestige of our brand as giving us the means to set a positive example”.
