Has TAG Heuer gone too stylish or are they just reaching out to a new clientele? The answer lies in the success of this new range. Continuing its collaboration with Art Provocateur Alec Monopoly, the avant-ga
rde Swiss watchmaker TAG Heuer has launched two new models in its Formula 1 and Carrera collections at the TAG Heuer London Flagship Boutique.
Original and colourful, these TAG Heuer Formula 1 and Carrera wristwatches feature the little banker called Monopi wearing a red bandana over his face and throwing green cash across the dial. Alec Monopoly’s instantly recognisable signature is found in the background in yellow, blue and red.
The 41 mm Formula 1 model is presented on a black rubber strap. The sporty watch features a stainless steel unidirectional bezel with a black PVD coating that is engraved with a 60-minute scale. The watch’s bold black design is the perfect backdrop for the bright artwork on the dial to truly stand out.
The Carrera model takes the idea a step further – the eye-catching ALEC logo adorns the sapphire caseback, through which the wearer can enjoy a view of the TAG Heuer Calibre Heuer 01 manufacture movement inside the watch.
This stylish 43 mm chronograph features a case and lugs in brushed stainless steel and is presented on an H-shaped stainless-steel bracelet with an alternating brushed and polished finish. The fixed bezel, with its iconic tachymeter scale, is made from black ceramic.
TAG Heuer and Alec Monopoly first came together in 2016 when the artist was announced as the Swiss watchmaker’s Art Provocateur at Miami Contemporary Art Week. On that occasion, Alec Monopoly tagged the TAG Heuer boutique in the Miami Design District. A year later, his artwork was featured on a TAG Heuer special-edition watch for the first time. The two latest models in TAG Heuer’s product range are an extension of this creative collaboration.
Technical details, Model: TAG Heuer Formula 1 Alec Monopoly
Reference WAZ1119.FT8023
Movement: Quartz
Display: Hour, minute, seconds, date
Case: Diameter 41 mm
Brushed stainless steel
Unidirectional rotating bezel with 60-minute scale in steel with a black PVD coating
Flat sapphire crystal
Screw-down crown in stainless steel with black PVD coating and steel protection
Screw-on caseback in stainless steel with special engraved ALEC logo
Water-resistant to 200 metres (20 bar)
Dial: Alec Monopoly dial
Black flange with 60-second/minute scale
Faceted, polished and black gold-plated hour and minute hands with SuperLuminova®
Red and black gold-plated central hand
Strap: Black rubber strap with stainless-steel pin buckle
Model: TAG Heuer Carrera Alec Monopoly
Reference CAR201AA.BA0714
Movement: TAG Heuer Calibre Heuer 01 manufacture movement
Automatic chronograph
Diameter 29.3 mm
Power reserve of at least 50 hours
Display: Chronograph: hour and minute counters, small second, date
Case: Diameter 43 mm
Brushed stainless steel
Ceramic fixed bezel with tachymeter scale in black
Domed sapphire crystal with double anti-reflective treatment
Sapphire caseback with printed ALEC logo
Water-resistant to 100 metres (10 bar)
Dial: Alec Monopoly dial
Anthracite flange with 60-second/minute scale
Rhodium-plated minute and hour chronograph counter rings
Anthracite permanent second indicator
Rhodium-plated hour and minute hands with SuperLuminova®
Rhodium-plated and polished red central hand
Strap: Stainless-steel bracelet and folding clasp
