McLaren is back in Malaysia and www.dsf.my was the first to announce it way back in November 2017.
Then early January 2019 www.dsf.my showed you the new McLaren showroom in Malaysia…..located in the heart of Glenmarie.
Now www.dsf.my shares with you the latest global sales for McLaren Automotive. The creator of luxury sports cars and supercars had its best year in 2018 where sales rose from 3,340 cars in 2017 to 4,806 cars in 2018 with sales up 43.9% over the previous year. This is another record for the company which has increased sales every year since its formation in 2010.
North America, which represents McLaren’s biggest single market and over a third of global sales, surpassed the 5,000 cars sold mark since sales started in 2011 and achieved another year of record growth.
European sales rose 44.2% but the biggest leap was seen in China at 122.5% growth following the introduction of the 570S Spider and 720S. China now accounts for almost 7% of total global sales. McLaren’s UK domestic market remained strong, achieving a 49.2% year-on-year growth.
The company celebrated building its 15,000th car in the summer at the McLaren Production Centre (MPC) in Woking, Surrey, where all its cars are hand-assembled, and consistently achieved over 20 cars a day with production exported to over 30 markets.
The MPC also built its most varied mix of products yet including examples from each of the company’s now firmly established Sports, Super and Ultimate Series offerings. As well as the 600LT and McLaren Senna, the company also launched the first two of 18 new products or derivates under its £1.2bn Track25 business plan, the fully deposited Speedtail and, most recently, 720S Spider.
Growth was supported by a rise in the number of retailers with openings in Bellevue, Washington and Troy, Michigan in North America, a second site added in Tokyo plus new sites in Sao Paulo, Guangzhou in China and Leeds and Hatfield in the UK, signalling a strong domestic market. The brand is now retailed in 32 markets with the additions of Riga in Latvia and Warsaw in Poland.
