Perodua was awarded Gold at the 2018 Putra Brand Awards last Friday, making it the second year in a row the compact car company was chosen by the Malaysian public as their favourite automotive brand.
“We are pleased, yet humbled by this recognition and will further improve ourselves to continue to offer the best products and services to our customers specifically and to Malaysians via our many engagement programmes,” Perodua President and Chief Executive Officer Datuk (Dr) Aminar Rashid Salleh said.
The Putra Brand Awards recognises Malaysia’s favourite brands based on interviews with the public. Perodua has won awards in eight of the nine years the event has been held, bagging its first Gold last year.
It is organised by the Association of Accredited Advertising Agents Malaysia (4As) and supported by the Malaysia External Trade Development Corporation (MATRADE).
This year, the organisers partnered with global market research and consulting firm IPSOS to compile the largest brand research sample in Malaysia, with over 7,000 interviews conducted.
“We wish to thank all involved in the organisation of this event. The Putra Brand Awards truly sets a benchmark for brands to continually improve,” said Datuk (Dr) Aminar.
Launched in 2010 by the 4As in association with Malaysia’s Most Valuable Brands (MMVB), the Putra Brand Awards is supported by the Malaysian Advertisers Association, the Media Specialists Association and the Malaysian Digital Association.
