Proton added to its export activities in 2018 during a flag-off ceremony at its plant in Tanjung Malim today.
A total of 225 Proton cars will set sail on 22 September 2018 from Northport, Klang, and are set to arrive at Alexandria port in Cairo on 6 October. Once there, they will be received by Proton’s distributor in Egypt, Alpha Ezz El-Arab, to be distributed to the seven branches and dealers that serve the market.
The ceremony in Tanjung Malim marks the first shipment of Proton cars to Egypt in nearly three years. The last shipment, comprising 320 units of the Gen 2 and Persona, was sent in December 2015 before the devaluation of the local currency made it impossible to price new stock competitively. Efforts by the distributor and the continued export of parts however ensured the needs of owners were met while waiting for a turnaround in the economic climate.
With market conditions having improved, Proton is now able to re-establish export activities and take advantage of an automotive market projected to experience significant growth in Total Industry Volume (TIV) over the next few years. Fuelling its stronger presence will be three Proton models making their local market debut coupled to improvements in product quality due to the introduction of product audit processes used by Geely.
“To ensure sufficient stocks, the distributor has ordered an additional 280 units to be shipped next month with a target of 1,000 cars for the whole of 2018,” said Dato’ Radzaif Mohamed, Deputy Chief Executive Officer of Proton.
Aside from resuming new car sales in Egypt, Alpha Ezz El-Arab will also be introducing Proton’s new Corporate Identity (CI) in 3 outlets. This is a significant step as they will be the first to carry Proton’s latest showroom CI outside of Malaysia.
