At Moscow motor show, Renault unveils the ARKANA show car as a world premiere, a distinctive coupé-crossover announcing a new global vehicle. Its class-unique design will be a real novelty in a very competitive C-Segment.
The C-segment is currently the most dynamic and challenging sector of the automotive industry, especially SUVs. Customers’ needs are getting more and more diverse.
ARKANA is born from those customers’ new expectations. It proposes an astonishing balance between the elegance of a sedan and the sturdiness of an SUV.
This new production vehicle will be produced and marketed in different countries throughout the world, beginning with Russia in 2019. Renault ARKANA will be later manufactured and sold in Asia and other regions, with this same unique design but adapted also to local customers’ expectations.
As part of its Drive the Future strategic plan, Groupe Renault intends to step up the pace of international growth, expanding its product range to increase sales volumes up to 5 million units by 2022. ARKANA will play a key role in achieving this goal.
Groupe Renault claimed almost one-third of the Russian market in 2017 (448,270 vehicle sold / 28% market share). Russia today ranks as Groupe Renault’s number two market and is set to become the group’s leading market by the end of plan.
