The company said that the new direction is in response to the changing landscape surrounding its business and customers alike. “We understand that the needs of our customers are evolving and the behaviour of buying are also changing and we are prepared to response to those needs and behaviours,” said Mr. Ravindran K., President, UMWT. He added that the new brand direction will ensure that UMWT continue to advance with the new industry’s landscape and market demands.
In connection with the announcement, the company has rejuvenated the “All About the Drive” branding platform with new thoughts and spirits. The new “All About the Drive” is led by two brand promises which are to “excite the daily drives” of its customers and to deliver “prominence” through our product, services and association with the brand.
UMWT also said that it will provide high value-added products as well as rewarding ownership experiences for its customers.
“We will provide high value-added and advanced products with advanced safety and connectivity features. We will also ensure the ownership experience of a Toyota will be worry-free and rewarding through high quality services and strong network,” said Mr. Ravindran K.
The company has also committed to deliver its brand new messages and creatives and reach out especially to the younger generation, through digital communication. It also promises many exciting on-ground brand experiences.
