Cash & Rocket Tour 2018 started yesterday in San Francisco and Maserati is a proud official partner of this charity road trip along with other luxury brands.
Five Levante SUVs in GranLusso and GranSport trims, all in red – the official colours of this unique event – are enlisted in the glamorous convoy of forty cars. The four-day adventure unites the efforts of eighty influential women from all over the world for a single cause: raising funds and global awareness for three charitable projects in Africa.
“We welcome prominent figures from the worlds of fashion, cinema, music, art and business to this stunning event. Through female solidarity, our aim is to raise money for charities around the world, which will make a huge difference to the lives of many”, says Julie Brangstrup, Founder and CEO of Cash & Rocket Tour and proud mother of seven.
In its fifth edition, Cash & Rocket Tour makes its debut in the United States aiming to break the record of 1.4 million euros fundraised in the previous event that was organised in 2015. Since the inaugural tour in 2012, Cash & Rocket raised over four million dollars with every single cent donated going directly to the chosen charities.
This year, C&R Tour raises funds for three charity projects that support the welfare of women and children in the African continent: The Art of Elysium, Shine on Sierra Leone and Sumbandila.
Among the celebrities who will drive the five Maserati SUVs from San Francisco to Las Vegas are the Russian supermodel and Instagram sensation Lena Perminova; the Californian – of Iranian origins – Stylebop.com fashion director Leila Yavari; the founder of Majorelle, creative director of Alliance Apparel and influencer from Los Angeles, Rachel Zeilic; the model, fashion designer, blogger and DJ from Spain, Gala Gonzalez; the Spanish top model and television presenter Nieves Alvarez; the American curvy model and body activist Ashley Graham; and the American fashion model Arizona Muse.
