Automotive excellence goes beyond the vehicle, it encompasses the entire customer experience. Towards that end, Mercedes-Benz Malaysia recently held its inaugural Dealer of The Year awards aimed at recognising the best and brightest among its 33 dedicated dealerships nationwide, recognising excellence in five key performance measurements during 2017.
Celebrating the shining stars of premium dealership excellence with a gala evening at Shangri-La’s Rasa Sayang Resort & Spa, Penang, Mercedes-Benz Malaysia presented a total of six awards for Best Performance in Financial Services, Best Performance in Business Excellence, Best Performance in After-Sales, Best Performance in Sales, Best Performance in Customer Satisfaction Index (CSI) and Customer Loyalty Index (CLI), and the ultimate award – The Dealer of the Year 2017.
Asbenz Motors Sdn Bhd emerged victorious for Best Performance in Sales, while Cycle & Carriage Bintang Bhd (Johor Bahru) won for Best Performance in After-Sales. Best Performance in CSI and CLI was awarded to Cycle & Carriage Bintang (Northern) Sdn Bhd (Juru & Bukit Tengah), and Hap Seng Star Sdn Bhd (Kinrara) earned the Best Performance in Business Excellence. Hap Seng Star Sdn Bhd (Jalan Ipoh) picked up the award for Best Performance in Financial Services.
The most coveted award, the Mercedes-Benz Malaysia Dealer of the Year 2017, was presented to Hap Seng Star Sdn Bhd Balakong dealership – achieving the overall highest scores in all aspects of sales, after-sales, customer satisfaction index, customer loyalty index, business excellence and financial services.
Todate, Mercedes-Benz Malaysia has 33 dedicated dealerships nationwide delivering the best products and the best customer experience throughout customers’ entire journey, maintaining Mercedes-Benz Malaysia as the largest premium automotive dealer network in the country.
