Kia Motors has revealed the design of the all-new K900 today in a series of exterior and interior images. The all-new K900 has been created in close collaboration between Kia’s global design headquarters in Namyang, Korea and the brand’s U.S. design studio in Irvine, California. The new model will make its world debut at the New York International Auto Show later on March 28.
Exterior design and the Gravity of Prestige
Combining a beautifully balanced design with elegant, flowing lines and geometric details, the K900 introduces a modern air of elegance and gravitas to the large sedan segment. Kia’s designers were inspired by the ‘Gravity of Prestige’ design concept, which exudes strength through rich detail and solid surfaces. Based conceptually on the the changing shape of condensed energy, a new ‘Quadric pattern’ signature grille – seen for the first time today – is the focal point of the K900. Embodying the K900’s design concept, the grille contains 176 jewel-like ‘cells’, suggestive of released energy accelerating away from its center.
Lines in the high-strength steel bodywork flow naturally from the grille, rising over the hood and, in profile, sweeping through to the rear flanks before meeting at the back.
Geometric design details add an element of modernity and technology. Evoking the trajectory of light, the design of the ‘Duplex’ LED headlamps provides the K900 with a visually progressive, high-prestige image. In profile, a chrome flash adds visual depth to the smooth bodywork, running along the base of the doors and around the lower rear section of the K900. The chrome window-line adds a degree of technicality and structure to the free-flowing C-pillar before it merges with the rear deck. The tail lights and exhaust housings are also finished with fine chrome details.
A key element in the design of the all-new K900 comes from its new platform and elongated proportions. Longer and wider than its predecessor, the wheelbase of the new model has been extended by 60mm (2.3 inches) to 3,105mm (122.2 inches), while both the front and rear overhangs are shorter, pushing the wheels further out to the corners of the car. This subtle change to the K900’s proportions is a strong expression of space, while underpinning improvements in ride quality and creating greater passenger room on the inside.
