MICHELIN is inviting Malaysians to participate in a social media campaign this Chinese New Year as part of the Company’s Safe with MICHELIN campaign that encourages motorists to maintain safety a top priority as they head back to their hometowns this festive season.
The social media campaign encourages Malaysians to post a photo of themselves and their family or loved ones on Facebook or Instagram, and talk about their favourite memories related to the picture. They can also tag their family members and loved ones, and encourage them to travel home safe, accompanied by the hashtag #SafeWithMICHELIN.
Participants of the social media campaign stand a chance to win prizes totalling RM7,000. The grand prize comprises an Air Asia e-voucher worth RM1,500. The first runner up will win an Air Asia e-voucher worth RM1,000 while the second runner up will bring home a RM500 Air Asia e-voucher.
Meanwhile, 100 consolation prizes on offer include 10 MICHELIN Bluetooth headsets worth RM70 each, 20 MICHELIN model cars (Ford T Camionnette M026) worth RM60 each, 35 MICHELIN ceramic mugs worth RM30 each, and 35 MICHELIN GPS holders worth RM20 each.
The Safe with Michelin campaign will further showcase a video entitled “CAR-ING KIDS” which will feature children talking about a memory of their most favourite road trip with their families, their views and understanding of road safety and the role of tyres, and their wishes for their parents to drive home safe this holiday season.
So, what are you waiting for? Hop on the bandwagon and follow the campaign on social media via the hashtag #SafeWithMICHELIN. Participate in the campaign and you are one step closer to winning amazing prizes this Chinese New Year!
