Casio celebrated its 35th anniversary of its G-SHOCK brand of shock-resistant watches in April 2018. To mark this milestone, Casio announced the release of the Red-Out commemorative collection of four G-SHOCK models in all red to symbolize the G-SHOCK brand.
The development of G-SHOCK began in 1981 when an engineer dropped and broke his watch, sparking the desire to create a rugged watch that would not break even if dropped. After two years and over 200 prototypes trying to create a completely new kind of watch, the first G-SHOCK model with a shock-resistant construction was released in 1983. It overturned the accepted notion of the time that wristwatches were inherently fragile and needed to be carefully handled. Since that time, Casio has continued to release new G-SHOCK models that break from norms, based on the brand concept of “Absolute Toughness.” Today, the G- SHOCK brand is known around the world, with total worldwide shipments surpassing 100 million units in August 2017.
The 35th anniversary Red-Out collection features an all-red matte color scheme achieved using a new coating technology that incorporates particles into the paint, creating a lusterless red finish. The LCDs are also red, and black metal parts including case backs and strap keepers serve to accentuate the red theme of the watch. The Red-Out collection boldly embodies the G-SHOCK identity, which has kept evolving for the past 35 years in constant pursuit of toughness and will keep delivering new value in the years ahead.
The case backs of these models are engraved with the G-SHOCK 35th anniversary logo designed by Eric Haze, the world-renowned graphic artist, while the strap keeper is emblazoned with a star emblem that signifies 35 years. These are truly special watches whose design and coloring embody the G-SHOCK brand concept of “Absolute Toughness.”
