Boon Siew Honda (BSH) has launched its first BigWing center in the country. Managed by Ee Tiong Motorsports Sdn Bhd, the facility serves as a one-stop sales and service center for Honda big bikes (250 cc and above).
Setapak is chosen based on its strategic location as well as BSH’s confidence in Ee Tiong Motorsports’s ability to meet the needs of consumers. BSH aims to open three more BigWing branches in Penang, Selangor and Johor this year.
Set to meet the diversified market demands in Malaysia, Honda BigWing adopts the most advanced design among Honda global operation known as “The Destination for Riders”.
Measuring 5,535 square feet, the BigWing Setapak provides a dedicated showroom, a service centre, a spare parts and accessories corner as well as a customer lounge. It will also be holding frequent activities such as international convoy events and bikers gathering.
Customers will get a free Honda BigWing membership card which allows them to enjoy a minimum of 10% discount on spare parts, accessories and special insurance packages.
The launch of the new facility also saw the preview of the X-ADV, CRF1000L Africa Twin and CB1000R. These anticipated models are expected to be available to Malaysian customers in the first and second half of this year.
With the network expansion and new model launches, BSH is targeting a 30% increase of sales (1,600 units) in the big bike segment for next year.
