BMW Malaysia today presented the BMW Luxury Excellence Pavilion in Malaysia, unveiling a new brand presence and fascination for its luxury segment vehicles for the very first time in the country.
The premium automaker also took the opportunity at the experiential event to reveal the BMW Concept 8 Series for the very first time not only in Malaysia, but in South East Asia.
Han Sang Yun, Managing Director and CEO of BMW Group Malaysia said, “It is an absolute pleasure for us to be able to share our new brand presence and expression for our luxury cars here at the BMW Luxury Excellence Pavilion. From Toronto, Canada to Malaysia, we hope to share our vision of the luxurious appeal of our brand through this one of a kind experiential programme, further demonstrating how we have redefined the idea of modern luxury in the auto industry.”
On the Concept 8 Series, Han added that it serves as a taster of an upcoming BMW model – the new 8 Series Coupé, which is slated for launch this year as part of the biggest model offensive in the premium automaker’s history.
Beyond driving pleasure: innovative luxury, BMW-style.
The new brand presence for BMW’s luxury cars sees the profile and positioning of the most exclusive members of its range refined into a distinct product category. These cars appeal strongly to the heart, so they are particularly well placed to enrich the characteristic lifestyle of customers in the segment with authentic, emotionally engaging experiences.
On top of that, BMW is also focusing its attentions on the continued development of relationships with customers, on experience and emotion, and on bespoke offerings. The premium automaker’s goal is to offer customers special mobility experiences every day, courtesy of unique and improved services.
In the ongoing development of luxury, the premium automaker is building up a luxury ecosystem of unique services and experiences, which embraces the full range of luxury models and creates some extraordinary and unforgettable times.
BMW’s new expression and brand presence can be experienced exclusively at the BMW Luxury Excellence Pavilion from Thursday, 22 February 2018 to Wednesday, 7 March 2018.
The BMW Concept 8 Series: unadulterated dynamics and modern luxury.
The BMW Concept 8 Series showcases a new approach to the use of forms, reflected particularly prominently in the car’s surfacing. A handful of crisp lines mark out clear surfaces, and the car’s volumes are powerfully sculpted. Together, these elements equate to an outstanding model brimming with character.
The car spots a large kidney grille, slim twin headlights and large air intakes that form a striking, sporty front-end graphic. The classic BMW template now boasts a fresh interpretation, taking the company’s design language in a different direction. The two kidneys, for example, are low to the road and spread broadly across the front end. Taking inspiration from past years’ BMW coupés, the kidneys are brought together seamlessly to form a single large element.
Meanwhile, the rear is defined by the interplay between volumes and lines, which extend around from the flanks and shape the rear section of the car. The powerful wheel arches hint at the car’s dynamic talents and advertise its rear-wheel drive. The tapering of the passenger cell and that car’s wide track shine a particularly vivid spotlight on this area of the Concept 8 Series.
Internally, the BMW Concept 8 Series is an emotionally rich blend of dynamics and luxury. The surfaces and lines all gravitate forward and underscore the dynamic driving experience. In the centre stack, the centre console and the door give the interior a clear graphic structure. The fluid transition from the instrument panel into the door and the sporty, enveloping feel of the interior are amongst the design elements that stand out.
The exclusive sports seats are not only slim in design, but their basic structure is provided by the carbon-fibre shell, finished with only the finest leather – making them the perfect seats. The hand-polished aluminium spokes arrowing forward purposefully, and the red-anodised shift paddles quickly bring the race track to mind.
Merino leather in Dark Brown and Fjord White lends the interior a high-quality ambience. Accent surfaces in carbon fibre and hand-polished aluminium create deliberate contrasts and radiate a sporty and technical feel. Top that with a faceted ground gearshift lever and the iDrive Controller made from Swarovski glass with smoky quarts, and you get a classy finishing touches.
The BMW 8 Series Coupé will build on the company’s successful tradition of luxurious sports cars and adds another exciting model – a genuine dream car – to its existing luxury-class line-up.
