Paul de Courtois, Managing Director of BMW Group Asia wants to see the success of the ‘M’ showroom in Singapore replicated across Asia.
The idea is to create a unique BMW M dealership which makes customers happier, as it will give them a more unique experience than every other BMW customer. The idea that only BMW M cars are sold and serviced there make it feel more exclusive, even if M Division cars are not actually very exclusive, considering you can buy one from any of the seemingly millions of standard BMW dealers.
BWM wants to start creating more of these M-dedicated dealerships, as it will help increase brand prestige while also making some its most profitable customers happier.
