Ralph Lauren famous for the polo inspired shirts, shorts and colourful clothing is bringing its new F&B venture, Ralph’s Coffee, to Asia starting with their first ASIAN outlet in Ocean Terminal, Tsim Sha Tsui Hong Kong.
It will be the Asian debut for Ralph’s Coffee, which is already established in New York City, Chicago, London and Paris. As well as serving American coffee, it will offer cookies and cakes, including a 5-layer chocolate cake, and light delicatessen food for take away.
The coffee shop will feature Ralph’s signature green ceramic tiling and white marble-top counters. The baristas will wear striped shirts, knit ties, classic jeans and butcher’s aprons.
Ralph’s Coffee is being brewed and packaged by Philadelphia-based La Colombe but as it expands in ASIA, local sourcing will begin. Ralph’s offer two roasts from organic coffee beans by La Colombe, which can also be bought by the tin. Special offerings include cortado (one shot of espresso/one shot of milk) and nitro cold brew. Pricing, like Ralph’s merchandise, is not reasonable and we wait and see what happens after the initial hype is all over.
