Sports appeal, lightweight construction and quattro – the design of the new A8 perfectly conveys Audi’s fundamental values. It embodies sporting elegance, sophistication and progressive status. The new flagship model takes the brand into a new design era.
The hexagonal Singleframe grille dominates the sedan’s upright front end. With its low position and width, it determines all adjoining lines and surfaces. The headlight shapes merge perfectly with the Singleframe. With the optional HD Matrix LED headlights, the daytime running lights are a visual extension of the grille’s top lamella. The segmented light signature divides the headlights horizontally, creating an elegant overall impression. Substantial chrome frames surround the air inlets, with a flat center inlet connecting them.
The side view with the coupé-like silhouette highlights the sporty character of the new A8. Its proportions accentuate both the front and rear wheels – prominent muscular shapes above the wheels are pointers to the brand’s quattro DNA. The low shoulder line starts right up at the headlights and runs across the door handles as far back as the rear lights. A fold below the window capping also emphasizes length. The sill rises to the rear in typical Audi style and lends the new A8 a dynamism worthy of a luxury-class car.
The rear end is inclined slightly in the direction of travel, appearing to push the sedan along even when stationary. The defining element of a lighting strip extends across the entire width. It radiates high intrinsic value thanks to the embedded chrome strip. The segmented OLEDs adjoin at its ends and combine to form a signature. Another chrome strip in the lower part of the bumper integrates the trapezoidal trims of the exhaust system.
There is a choice of twelve colors for the A8, including the new Audi colors Terra Gray, Vesuvius Gray and Seville Red. The colors Impala Beige and Navarra Blue are available for the A8 for the first time. Via the Audi exclusive program, customers can also have the luxury sedan supplied in a color of their personal choice. For those who want their car to create an even more striking visual impact, there is the option of a chrome exterior package. Wait and be impressed when this all new A8 arrives in Malaysia.
