Proton yesterday held the signing ceremony of the first batch of Dealers Network Upgrade agreement at the Proton Centre of Excellence. The ceremony was held between the automaker and four dealers to commemorate the upgrading of their outlets to 3S and 4S centres respectively.
The agreements were signed between Abdul Rashid Musa, Vice President, Sales & Marketing, Proton, with Azry Ibrahim, Director of Baiduri Auto, Lee Chee Hong, Managing Director of Bunga Raya Auto Credit, Andrew Quek Tze Kean, Director of Setia Gemilang Auto and Dato’ Sri Tee Boon Kee, Director of Vantage Speed.
Also present were Chief Executive Officer of Proton, Dr Li Chunrong and Deputy Chief Executive Officer of Proton, Dato’ Radzaif Mohamed.
Proton is excited that four dealers have taken up the business proposal offered by them, and are encouraging others to consider the same. The upgraded outlets will be one-stop centres which provide essential services such as sales offices, aftersales services, sales of parts plus body and paint services. More such upgrades by existing dealers are in the pipeline.
The outlets will embody a new look and feel; and most outlets will be upgraded from the current 1S/2S centres. The newly upgraded 3S and 4S centres will enable the dealers to serve their customers more efficiently and provide an enhanced experience to the customers.
Dealer outlet upgrading, renovation and relocation are in the works to ensure that the new premises befit the new image of Proton, and to prepare the dealers with the upcoming introduction of its first SUV. The upgrade and enhancement of the outlets are in line with meeting the new guidelines of Proton business expansion plan.
“The renovation of our upgraded outlets will most likely be completed by the second quarter of 2018. By then we will have a luxurious showroom which can accommodate 11 display cars, 14 service hoists, 10 body and paint bays, 30 customer parking lots as well as a new lounge area, so that our customers can seat and relax comfortably while waiting and being attended to,” said Andrew Quek of Setia Gemilang.
Proton, in its effort to support its dealer network, has opened the opportunity for dealers to invest in their outlets and to upgrade their outlets to 3S and 4S centres via an incentive support scheme. The offer is also open to those who wish to participate in a new Proton dealership.
