Car owners can look forward to reimbursements for MICHELIN tyre purchases at TYREPLUS through a year-end promotion organised by Michelin Malaysia as part of its continuous effort to thank loyal consumers who frequent TYREPLUS outlets for car maintenance services.
Held weekly from November 6 to December 31, 2017, the campaign aims to engage TYREPLUS customers who seek to achieve the ultimate driving experience with MICHELIN tyres, which are renowned for providing performance, safety and comfort in all road conditions.
The year-end promotion encourages Malaysian drivers to explore the top-quality products and services offered by the well-trained professionals at TYREPLUS – the auto services provider who delivers the best service quality and continues to extend its reach to more individual car owners and fleets in the country.
The initiative not only rewards customers but also the TYREPLUS outlets who sold the set of four Michelin tyres to the winning customers. Both the winning customers as well as the TYREPLUS outlet will be eligible for a total refund of the value of their purchases and sale respectively.
According to Michelin Malaysia’s Managing Director, Mr. Pascal Nouvellon, the campaign enables the Company to celebrate its customers who have always been supportive of MICHELIN and TYREPLUS throughout the years.
To take part in the promotion, customers need to purchase four MICHELIN tyres at any TYREPLUS outlet between November 6 and December 31, 2017. Customers are then required to send a picture of the receipt through WhatsApp and complete the slogan “I love TYREPLUS because ……….” in 20 words. Every week MICHELIN will go through all submissions to determine the weekly winner. During the campaign period, a total of eight winning customers and eight TYREPLUS outlets will be announced on TYREPLUS’ Facebook page. The winning TYREPLUS outlet will also organise prize presentation ceremonies which will be streamed on Facebook Live at the TYREPLUS outlets where the winners purchased their tyres.
TYREPLUS is Michelin’s global brand of its retailing concept that has an independent network of tyre retail stores across huge markets such as China, Thailand, Australia, India, the Middle-East and South America. It is a one-stop-centre offering customers end-to-end auto servicing solutions all under one roof.
Since its introduction, TYREPLUS has grown to be the largest independent car maintenance network in Malaysia, boasting over 50 outlets and growing. The outlets provide ancillary services ranging from tyre replacement, tyre repairs, wheel balancing, wheel alignment and regular car maintenance with the support of leading international brands including MICHELIN, BFGoodrich, Bosch, Mobil 1, Total and Tech. Such services aim to deliver extra safety measures to vehicle owners.
To accompany its fast expansion, TYREPLUS recently unveiled its new visual and corporate identity, in line with its plans to rebrand its network in Malaysia over the next four years. This includes five TYREPLUS outlets in the East Coast region.
