Proton won the Silver Award in the Automotive Category at the Putra Brand Awards 2017, held yesterday at the Majestic Hotel, Kuala Lumpur. This is the first win for the national automaker since the Putra Brand Awards was first launched in 2010.
“It is an important win for us after the recent developments at Proton. Taking home the Silver Award in the Automotive Category is an impressive achievement for us considering that it is the first time we have been shortlisted and we emerged a winner for this distinguished award,” said Abdul Rashid Musa, Vice President of Sales and Marketing, Proton.
The Putra Brand Awards is an initiative by the Association of Accredited Advertising Agents Malaysia (4As) to recognise local and international brands that are near and dear to the hearts of Malaysians. The Putra Brand Awards measure brands by consumer preference and is endorsed by MATRADE. It is the only award chosen by the people.
“The award aims to recognise brand building as an integral business investment and that the result obtained is based on valid consumers survey on areas such as brand preference, pricing, quality, and advertising and promotions. We are humbled and grateful that our efforts in bringing Proton cars closer to consumers and raising awareness of our products whilst we increase brand perception has begun to show results,” Rashid added.
“In terms of promotions, Proton is continuously offering new customers 5 years free service and a 5-year warranty with its Amazing 5 Value promotion. So do take this opportunity to test drive our cars and experience value-for-money ownership of Proton cars,” Rashid added further.
