BMW Group Malaysia has introduced the BMW Excellence Club, a new and exclusive membership and customer loyalty program for all owners of the new 7 Series.
Following the introduction of the 740Le xDrive earlier this year, the new exclusive membership programme enables existing and new 7 Series owners to enjoy a host of exclusive privileges including tailored concierge programs, bespoke private events, exclusive valet service at some of the renowned addresses nationwide, priority appointment scheduling at élite establishments as well as access to premium hospitality lounges.
The premium automaker recently hosted their esteemed customers at a series of unique events, including flying seven couple on in helicopter over the Kuala Lumpur skyline at dusk for specially curated evening experience at Mono Kuala Lumpur as well as hosting an experience of the senses with premium partners Hugo Boss.
“The new BMW Excellence Club programme complements and raises the benchmark to the existing industry leading BMW WhiteCard and BMW BlackCard programme which is provided to all BMW and MINI customers respectively. The programs are still currently the benchmark in the industry for access to premium experiences nationwide.” said Han Sang Yun, Managing Director and CEO of BMW Group Malaysia.
He added that BMW and MINI customers in the country can look forward to more exciting events and one of a kind events in the country in the coming months.
