Ferrari is considering adding a roomy four-seat “utility vehicle” as part of a major expansion push beyond its traditional supercar niche in a bid to double profit by 2022.
The 5-year plan under CEO Sergio Marchionne will target boosting annual deliveries beyond a self-imposed limit of 10,000 cars, which allows the company to operate with less-stringent fuel-economy rules.
Among projects being evaluated is a four-seat family car that offers more space than Ferrari’s current two-door GTC4Lusso.
The model is internally dubbed the “Ferrari utility vehicle,” following Marchionne’s previous objections to developing an SUV. The big Ferrari would be targeted at Asian customers, particularly in China, and could contribute up to 2,000 vehicles annually.
Ferrari is studying ways to ensure its sporty style with the new car, which the manufacturer will try to market as a new industry segment rather than as another high-end SUV, following the likes of Maserati, Bentley and Lamborghini.
