99,700 units sold in six months and with 35.1% market share. This is the Perodua brand strength. This is an increase of 2.4% in a slowing economy. The popular compact Axia had 32,600 happy customers followed by the all new Bezza which has found 28,300 homes and the 12-year old popular Myvi managed to still get 24,000 customers who trust and love the Myvi. Finally, the compact Alza MPV sold 14,700 units.
Even with tighter financing guidelines and slowing economy, Perodua sales are impressive and this is a testament of its brand value and ownership proposition. The Perodua used car values and its reliability ratings also helped with the popularity of the Perodua brand and this will continue when new and exciting models arrive before the end of this year.
Meanwhile, Perodua has delivered 1 million units of the Myvi over 12 years and the 1-millionth car is now being used as a special display car at Perodua HQ.
