60 Years Ago The Fiat 500 Was Born
It was on July 4, 1957 that the “great little car”, the embodiment of mass car ownership, was launched in Turin. Its success was refreshed in 2007 and then in 2015, with this year witnessing the milestone of two million cars sold. The Fiat 500 Anniversario is a gift that 500 is making to its fans with a special series packed with special features at an affordable price. More specific and detailed information is available on the local press websites.
The Fiat 500 Anniversario is available both as a hatchback and as a convertible and honours the 1957 Italian-made icon with a contemporary re-interpretation of stylistic features that made it famous in the Dolce Vita years.
The stylistic details are a modern reworking of its great forerunner’s unmistakable design signature.
The new special edition has a Sixties look that references some of the historic key features of the car, such as the two new, specific colours inspired by the liveries of the timeless icon, the chrome accents on the bonnet and mirror caps, the historic Fiat logos, and the 16-inch vintage style alloy rims or with an alternative a diamond finish design which recalls the spokes of classic car wheels. The elegance of the car is sealed by the cursive “Anniversario” logo sported on the tailgate.
Inside, every detail is designed to capture the carefree style and mood of the Sixties, but with an innovative touch. The new seats, in fabric with horizontal stripes in perfect Sixties style, piping and embroidered 500 logo, partnered with the Sicilia Orange and Riviera Green bodywork colours, effectively evoke the Dolce Vita years. The Fiat 500 has always had an inimitable look, and the Anniversario trim level is heir to this sophisticated vitality and verve, clearly expressed in the body-coloured dashboard. The trademark attention to details is clear in the “Anniversario” logo embroidered in a contrasting shade on the floor mats.
The vitality of the Sixties embraces latest-generation technology: the look may hint to the Dolce Vita, but from the technological point of view the new Fiat 500 Anniversario offers the best of the range in terms of comfort and connectivity. Customers can opt for the UconnectTM Link Plus pack, which includes the TFT 7-inch instrument panel, the Uconnect 7-inch HD LIVE radio, presetting for Apple Car Play and Android AutoTM, and integrated navigator with TomTom maps on request.
The range of engines is also complete, with petrol, LPG and Diesel units with powers from 69 to 105 HP.
July 4, Fiat 500’s birthday, is coming soon and is a very special day every year. And there might be even more surprises in store.
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