Tesla, which increased its brand value 32% to USD5.9 billion, overtook Land Rover and Porsche to jump to No. 8 in this year’s ranking from No. 10 last year among automotive brands.
The Tesla story is interesting because it is not just the cars it offers now; it is the promise for the future. There is a perception that it offers a fantastic brand experience, even among non-owners. The only other brands that I’ve seen have this kind of appeal before they got into mass market were Apple and Facebook.
Land Rover slipped to a spot to No. 9 despite increasing its brand value 17% to USD5.5 billion. Land Rover is doing incredibly well in all its main markets because of the growing appetite for SUVs.
