Before we get into how Spanish car manufacturer, SEAT is searching for a name for their SUV……gotta say, this is one good looking SUV that could easily be matched side by side with the soon to arrive Lamborghini URUS SUV. Just a pity that SEAT does not have a presence here in Malaysia and ASEAN and I think this SUV might just inspire its arrival.
#SEATseekingName for its new SUV which is going on sale in 2018. Today the brand has launched a project for the public to submit proposals and vote for the name of the new SUV with up to seven seats, which will be positioned one segment above the Ateca. The main criteria is that the name for the new model is taken from the Spanish geography.
Since the announcement last March of the launch of this new SUV, the brand has already received over proposals from all over Spain to name the new model. In light of the social impact it has caused, SEAT has decided to seize the opportunity and launch this initiative for the first time in the history of the brand.
At the presentation of the project, SEAT President Luca de Meo explained that “SEAT has decided to call upon every fan of the brand to propose and later vote the name of the new SUV which is set to make history. In our efforts to launch #SEATseekingName, we have redefined the typical process in order to engage the public and followers of the brand all over the world in the project from start to finish”.
