The story of Bell & Ross began at the end of the 20th century. With a dual Franco-Swiss culture, the watchmaking brand has become a benchmark in the world of professional aviation watches.
It defied all codes by designing an icon, the BR 01, inspired by the clocks in the cockpit of an airplane: a circle within a square. Bell & Ross is an international brand that is a known and recognized throughout the world and present in over 75 countries, through a selected network of 800 retailers and 13 exclusive boutiques. In 2016 it pursued its international development by reclaiming control of direct distribution in the Asian and Middle Eastern markets, thus creating six new subsidiaries.
