The Goodyear tyre and rubber brand has been named as the world’s most admired tyre manufacturer by Fortune magazine. Following in the footsteps of Toyota, the car brand named the Most Admired Car Company in the World, Goodyear claimed top spot among tyre brands in the Motor Vehicle Parts category.
While Michelin and Continental Tires finished 4th and 5th respectively among the eight brands named.Remarkably, Goodyear has finished ahead of its key rivals in the category for the past 5-years.