Volvo Cars is to set up a new shared mobility business unit as part of a broad expansion of its car sharing and mobility services strategy, it announced today.
The new business unit will be based around Sunfleet, one of the world’s first car sharing companies that has been operated by Volvo since 1998. Based in Sweden, Sunfleet has around 50,000 subscribers generating approximately 250,000 transactions in more than 50 Swedish cities.
While Sunfleet will form the core of the new business, Volvo said yesterday that it will in future be expanded into new global markets and provide an entirely new range of mobility services to meet changing consumer expectations around how they own and engage with cars.
Full details of Volvo Cars’ revamped shared mobility strategy will be announced in coming months, but the company intends to complement current and traditional car ownership models with a range of on-demand mobility solutions. Flexibility, ease of use and personalization are to be critical success factors.
The chief executive of the new business will be Bodil Eriksson, currently vice president Product, Marketing and Communications at Volvo Car USA and former senior vice president corporate communications.
