Today we have a generation of car designers with an entirely new rule book at their fingertips. But what does that rule book look like and how radically different is it? Car manufacturers are challenging young designers to tap into its portfolio of advanced materials to address global automotive trends, such as the desire for increasing design freedom, light weighting, emissions reduction, heat management and fuel efficiency. Big changes are on its way and we want to be around to see them.
Like it or not, the future of car selling at showroom level will start with design and looks. Just like two people meeting for the very first time….physical attraction will be the biggest seller.
