Gorden Wagener is Vice President Design for the worldwide operating design unit of Daimler AG. He started at Mercedes Benz in 2008, (succeeding Peter Pfeiffer who spent some 40 years at Mercedes Benz designing classics like the W123 coupe and the SL series) and is responsible for the range of handsome and dynamic new Mercedes designs. Good designs in combination with great engineering is what we are seeing in the current best selling vehicles from Mercedes Benz.
For Gorden, design defines brands and a holistic approach is essential. Not only the products but also the brands of Daimler AG must be staged perfectly. He and his international team are therefore responsible for the design of all brands and products within Daimler AG, including all cars as well as a holistic corporate design of all brands. The focus is on the brand Mercedes-Benz.
Under his leadership, the new design philosophy of sensual purity was created in 2009, which defines a modern luxury. It embodies both characteristics “hot” and “cool” and thereby expresses an essential aspect of the brand – the bipolarity of emotion and intelligence.
A variety of models bear Gorden Wagener’s signature as Vice President Design, such as the new E, C and S-Class models, the GLE Coupé and GLC SUVs, the Mercedes-AMG GT as well as smart and the commercial vehicles of the company.
Looking at the current Mercedes Benz vehicle range, we are quite sure that this 48-year old designer from from the town of Essen in Germany has more ideas up his sleeve to keep Mercedes Benz in their No.1 position in Malaysia and globally.
