Jaguar Land Rover today announced its new global ambassador Noodle, Japanese guitarist and founder member of virtual British band Gorillaz.
Jaguar Land Rover, the UK’s leading investor in Research and Development and a leading global automotive manufacturer today also announced its commitment to addressing the skills gap that manufacturing, worldwide is facing.
The company plans to use its entry into Formula E to promote JLR’s thought leadership position as a business that is shaping the future to solve the technology innovation and skills gap challenges.
Noodle is the 21st Century Japanista and founding member of Gorillaz. The band have released five albums since 2000, selling in excess of 100 million records globally.
Panasonic Jaguar racing will spearhead a campaign that will help underline the important role Formula E will play in developing the next generation of electric vehicle technology. Noodle will help to highlight the opportunities this gives young people to get involved and be a part of the biggest change the car industry has ever seen.
In Jaguar’s first season the Panasonic Jaguar Racing Crew will share updates from the races through a set of dedicated channels: Twitter: www.twitter.com/JaguarRacing: @JaguarRacing, Instagram: www.Instagram.com/JaguarRacing and Snapchat: JaguarRacing, and Noodle’s own Instagram channel www.Instagram.com/watashiwanoodle
