Younger, more affluent car buyers are choosing Ford for its growing lineup of performance vehicles – particularly cars – that get them where they need to go with added thrill. Performance car customers view driving as an absolute emotional, positive experience and relish getting into a car to test their capability on great roads.
This year Ford will sell more than 200,000 performance cars globally, including Mustang, Focus RS, and Focus ST and Fiesta ST – nearly double the volume from just three years ago.
Demand for the Mustang GT 350 and 350R is so high, those models are sold out for the 2017 model year. Focus RS, recently introduced for the first time globally, has sold out in every region around the world. Sales of Mustang, the world’s best-selling sports coupe in 2015, continue to grow in Europe and Asia Pacific after limited availability last year.
As consumer demand for performance cars grows, the Ford Performance brand is also expanding its vehicle portfolio. The all-new F-150 Raptor arrives in the U.S. during the fourth quarter. It then heads to China for the first time, too. And more than 6,500 consumers applied to own the first 500 Ford GT cars, which begin arriving late in the year.
