European automotive retail specialist Porsche Holding Salzburg (PHS) today announced its entry into the local automotive market as the official distributor of Volkswagen cars, under the new company name of Volkswagen Passenger Cars Malaysia (VPCM).
Helming VPCM are its two Managing Directors, Mr. Alin Tapalaga, who
oversees the Brand and Human Resource operations, and Mr. Florian Steiner who is responsible for Aftersales, Information Technology and Finance.
With long-term business aspirations in the region, VPCM’s primary focus
will be on sales strategies through future products, strengthening the Volkswagen dealer network and service and parts availability.
To further improve the ownership experience of Volkswagen products, VPCM is introducing a 5-year manufacturer warranty for all Volkswagen cars purchased beginning 1st September 2016. VPCM will also be launching two key Volkswagen models, the new Jetta and all-new Passat within the next few months.
Porsche Holding Salzburg is the largest and most successful automotive distributor in Europe. The Salzburg-based company was founded in 1947, and operates today in 26 markets in Western- and South-eastern Europe, China, and in Columbia and Chile in South America.
The announcement comes after a series of consolidation exercises within Volkswagen Malaysia which had taken place over the past six months. Moving forward, Volkswagen Group Malaysia (VGM) will be concentrating
its business interest in Malaysia on the Audi brand as well as its vehicle
assembly operation in Pekan. VGM will be operating under a new Managing Director, Mr Jeffrey Dehate with effect from 1st October 2016.
