Edaran Tan Chong Motors, the sole distributor of Nissan, offered an unforgettable experience for Nissan buyers and football fans to experience Europe and to witness Europe’s elite league at this year’s UEFA Champions League Semi Finals and Finals live in the stadium.
In 2014, Nissan signed a four-year global partnership with UEFA, establishing it as a Proud Sponsor of the UEFA Champions League – the Europe’s most prestigious club tournament. The season began last year in Berlin and the final in Milan witnessed another exciting year partnering the UEFA Champions League.
For the month of March and April 2016, Edaran Tan Chong Motor ran its second installment for the 2015/16 UEFA Champions League campaign where two lucky customers who purchased a Nissan was selected for the an all-expense paid trip to watch the semi-finals at Madrid, Spain or final match live held at the San Siro Stadium in Milan.
In conjunction with the campaign, ETCM had also organized “Me Waving The Flag” contest on Nissan Malaysia’s Facebook page whereby the best football selfie is to be judged as winner for a place in the final.
The Campaign concluded with two winners from a pool of new car buyers; Nurhafizah Binti Zainol (semi-final) and Shee Ah Leek (final) whilst Mohd Fairus Bin Othman won the Facebook contest for once-in- a-lifetime experience, courtesy of Nissan, to be the Centre Circle Carriers to walk out onto the pitch at the San Siro Stadium during half-time to wave the iconic black and white flag.
SEMI FINAL WINNER: Nurashikin Binti Zainol (representing her sister, Nurhafizah Binti Zainol) and her husband, Abdul Malek Faizal
“First, I would like to thank ETCM for organising this campaign to back to its customers, which was the reason I made it to Spain. My sister made the best choice in purchasing the Grand Livina as it was spacious for the whole family. It was our first trip to the European country and I was really excited. Staff from ETCM were very accommodating and we enjoyed every moment of our trip there tremendously. Watching the game up close was truly an exhilarating and unforgettable experience for us.”
FINAL WINNER: Shee Ah Leek, the lucky final winner, experiencing the much anticipated UEFA Champions League Final 2016 in Milan live at San Siro stadium that saw Real Madrid C.F. take home the trophy.
“I did not expect to be the lucky winner. Purchasing the Almera was a choice for the family as it is spacious and value for money. We were Real Madrid fans and we were so close to the trophy. Seeing the fans cheering for their teams was truly a great experience for my friend and I. Apart from the Finals, ETCM has also organised a city tour for us to see all the wonderful historical places and monuments.”
ME WAVING THE FLAG WINNER: Winner, Mohd Fairus Bin Othman was really enthusiastic when he heard the news.
“Thank you ETCM and Nissan for this amazing once-in- a-lifetime experience where we were able to wave the flag at the most-watched annual sports event in the world. It was a great privilege to represent Malaysia as I stood there in the middle of the stadium. This was my first time ever and I could not ask for more.”
MEET THE AMBASSADOR: Winner Mohd Fairus was also eager to be able to meet UEFA Champions League record-holder, Clarence Seedorf.
“Meeting Seedorf was a dream came true. It was an astonishing experience to see him in person. He was warm and friendly!”
EV PRESENCE: As the official automotive sponsor of UEFA Champions League, Nissan has supplied more than 100 electric vehicles to UEFA and associated sponsors to transports guests and officials during the final weekend as well as installed 17 public EV rapid chargers in Milan and its surrounding airports in partnership with A2A.
Nissan has also prepared a special e-NV200 van to transport the iconic UEFA Champions League trophy to the Champions festival and thereafter with the unique Nissan Leaf to the stadium as part of the UEFA Trophy Parade.
FINAL 360: To celebrate this year’s UEFA Champions League Final, Nissan took the brand to the forefront of innovation and entertainment by creating the world’s first YouTube live 360 degrees film for a major sporting event, focusing on real-time fan excitement on the streets of Madrid.
In the end, Real Madrid won a record-extending 11th European Cup, defeating Atletico Madrid on penalties, after a 1-1 draw.
For this year, ETCM not only saw the end of UEFA 2015/16 season but also the beginning of another campaign where lucky Nissan customers are entitled to win an all-expense paid trip to witness yet another unforgettable experience at the Super GT Thailand.
