Hong Leong Yamaha Motor (HLYM) today announced their collaboration with Yamaha Music (M) Sdn. Bhd. The announcement was officiated by HLYM Managing Director Dato’ Jim Khor and Yamaha Music Managing Director Nobuhide Ito at the ongoing Yamaha Automatic World Motorshow at Berjaya Times Square.
The collaboration was initiated through a series of discussion with the sole objective of tapping onto strengths of both parties in their efforts to expand the Malaysian segment in the motorcycle and music industry. Furthermore, with the current trend towards “Living a Lifestyle”, both parties are able to complement each other in co-branding, ground promotions, cross-selling and customer base penetration.
The Yamaha Automatic World Motorshow is one of the first in a series of activities that both Yamaha companies will co-brand on. Happening from 22 until 24 July, the motorshow showcases the brand’s automatic lineup, including concept bikes and models that are not sold here.
With the strength of Yamaha Music in the fields of education and Yamaha Motor’s strong marketing and customer touch point experience, it is evident that both parties will benefit significantly from each other through this collaboration.
As a symbolic gesture to solidify the collaboration, an announcement was made to give way an attractive Yamaha headphone to the first 100 Ego Avantiz registered owners. The 125cc scooter was launched yesterday with an estimated price of RM5,700.
