Mercedes’ brand value increased at the highest rate according to the BrandZ Top 100 Most Valuable Global Brands study of any brand in the automotive top 10. The Stuttgart-based automaker boosted its brand value by 4% to USD22.7 billion, which helped it keep hold on the No. 3 spot.
Mercedes has greatly benefited from the all-new E-Class sedan and has done particularly well this year, especially in China. Mercedes Benz has a series of models that appeal very well to a series of target consumers.
The spread of its portfolio is paying off really, really well especially in Malaysia where it has taken a significant lead in the luxury car segment in 2015 and also in the first quarter of 2016.
