Jaguar expects the F-Pace SUV to become the brand’s best-selling model to date as more than 25,000 customers pre-ordered the F-Pace ahead of its European launch at the end of last month.
“This will be the biggest-selling Jaguar ever,” said Ian Callum, the brand’s head designer.
Jaguar is counting on the F-Pace to attract younger customers. The average age of Jaguar buyers is 54 and the F-Pace could reduce this to 44, a Jaguar spokesman said. Jaguar also expects one in three F-Pace buyers to be a woman. The F-Pace is the third model to be built on Jaguar Land Rover’s lightweight aluminum platform, following the Jaguar XE midsize sedan and the XF large sedan.
Jaguar says that using lightweight material for 80% of the body-in-white helps the crossover deliver a more dynamic driving experience than steel-bodied rivals. Jaguar said it benchmarked the F-Pace’s handling characteristics against the similarly sized Porsche Macan, which Jaguar considers the class leader for dynamics in its segment. Jaguar predicts that China and the U.S will be the top two markets for the SUV.
Callum said the F-Pace’s arrival in those two markets should boost brand recognition and sales of other Jaguar vehicles. “Outside of the UK people still aren’t familiar enough with the brand,” Callum said. “The F-Pace will become the most well-known Jaguar in years.”
Jaguar’s best-selling model to date is the XJ sedan, which has amassed sales of 680,530 since launching in 1968. The X-Type midsize was second at 364,098. The top-selling Jaguar last year was the XF at 35,675.
