Eurosport Events, the promoter of the FIA World Touring Car Championship, has announced TAG Heuer as the Official Timing Partner of the race series.
The famed watchmaker links up with the WTCC during an extremely exciting chapter in the championship’s history: the introduction of WTCC Manufacturers Against the Clock (WTCC MAC3), a team time trial contest inspired by professional cycling and a first for a global motor racing championship.
WTCC MAC3 encapsulates the essence of TAG Heuer’s #dontcrackunderpressure campaign with some of the best touring car drivers in the world vying to go as fast as possible while still keeping cool under intense pressure. The TAG Heuer Performer Award will also be handed to the driver setting the fastest race lap during each race weekend.
“After a one-year technical partnership with TAG Heuer we’re delighted to bring the company on board as an Official Series Sponsor,” said François Ribeiro, Head of Eurosport Events, the WTCC promoter.
