Hyundai Motor announced Project IONIQ, a long-term research and development project that will redefine future mobility through innovation, enhancing the lives of Hyundai customers and wider society. The beginning of the project starts with the unveiling of the IONIQ model, which is the first car to offer the choice of three alternative-fuel powertrains.
Through Project IONIQ, Hyundai Motor will bring ‘freedom in mobility’ with the four key directions – freedom to effortlessly access mobility whenever and wherever, freedom to connect everyday life while on the move, freedom from accidents and inconveniences and freedom from environmental pollution and energy exhaustion.
The three main research areas of Project IONIQ are about predicting changes in future mobility and studying possible scenarios, developing new types of mobility according to changes in society and people’s lifestyles and creating new service models and mobility experiences that extend the role and definition of ‘cars’.
As the first step of Project IONIQ, Hyundai Motor introduced the new alternative-fuel IONIQ model, the world’s first car to offer a choice of three electrified powertrains at the Motor Show.
Hyundai Motor plans to find ways with Project IONIQ to converge different technologies and suggest new mobility concepts and services that help meet the changing needs and expectations of society.
