Sheer Driving Pleasure of the future – What will it look like? Over the coming years, mobility will become increasingly diverse. In the not-too-distant future, most vehicles will probably be completely self-driving – people will get around in robots on wheels. So, given these developments, how will we justify the existence of vehicles by BMW, a brand for whom the individual and Sheer Driving Pleasure are the focus of everything? And how will BMW’s brand values translate into the future?
In developing the BMW VISION NEXT 100, the main objective was to create not an anonymous vehicle but one that is highly personalised and fully geared to meet the driver’s every need – because the very emotional connection between a BMW and its driver is something we want to retain. Drivers decide how they want to travel in future according to their needs: fully-automated driving with the opportunity to relax, work or be entertained – Ease Mode. Or drive themselves: in a vehicle fully customised to their preferences, where everything revolves around them as the “Ultimate Driver” – Boost Mode.
For the BMW VISION NEXT 100, the design team specifically took into account all the trends and technological developments that will be most relevant to BMW in the decades ahead. But they also took many of their cues from innovations and designs of the past.
