Mercedes-Benz Malaysia and authorised dealer Cycle & Carriage Bintang Berhad today set a new standard in automotive retailing with the opening of the all-new Mercedes-Benz City Store. It is the first of its kind Mercedes-Benz City Store located in the lifestyle and entertainment hub, TREC Kuala Lumpur.
“The urban, modern luxury concept of the city store underlines our ambition to lead, as the inventors of the automobile we are not only at the forefront of automotive technology, but in automotive retailing and customer experience. As our dealer network grows with the launching of the Mercedes-Benz City Store, so too does our ambition to create new experiences for our discerning customers,” said Mercedes-Benz Malaysia Vice President Sales & Marketing, Mercedes-Benz Cars, Mark Raine.
The 9,373 sq ft Mercedes-Benz Cycle & Carriage Bintang TREC Autohaus is able to house seven showroom vehicles. Managed by 16 employees in sales, it is the latest in Cycle and Carriage Bintang’s network. Unlike traditional Autohauses, Cycle & Carriage Bintang TREC sports a new look with the latest in modern interior design and furnishing.
Additional features at the Cycle & Carriage Bintang TREC also include a private iShowroom lounge and exclusive bar and lounge as well as interactive signage.
Cycle & Carriage Bintang Berhad recently launched upgraded Autohauses in Georgetown and Petaling Jaya, complete with the new Mercedes-Benz Corporate Identity (CI). In doing so, it extends its services to customers through a total of 11 locations nationwide. This includes seven 3S Autohauses, two sales showrooms and two service centres.
Situating the latest Mercedes-Benz Cycle & Carriage Bintang Autohaus at TREC, Malaysia’s pioneering purpose-built, urban F&B, lifestyle and commercial destination, is testimony of the leading luxury German marque’s lifestyle brand philosophy.
