Worldwide, the ultra-luxury Rolls Royce sales declined to 3,785 cars from a record 4,063 in 2014. The BMW owned brand does not break out regional sales, but the U.S. represents about 30% of its global sales. Rolls-Royce global sales tumbled in 2015because of a 54% decline in China despite a 6% increase in North America.
While sales grew in other regions, in China, Rolls-Royce sales fell because it was not seen as the right thing to be seen in because of the government’s campaign against conspicuous consumption.
In the U.S., sales were driven by the Ghost sedan, while sales of the Wraith fastback were flat.
Good news however for the customized features which is a major revenue source for the brand as this was up 20% in North America, the second highest after the Middle East. In the U.S., the all-new Dawn convertible based on the Wraith is now sold out through 2016, “and most of 2017 is also sold out.
