35 years ago in 1980, Audi introduced the now legendary technology known as quattro® all-wheel drive. The car that started it all was called the ur-quattro. It was the star of the 1980 Geneva Motor Show. It was the first sports car with permanent all-wheel drive and a 0 to 100 km/h sprint time in 7.1 seconds. With road-holding untouchable at the time and rarely equaled since.
Designed to tackle roads like the ones pictured below.
Since then it has become a much-loved classic and extremely rare around the world. The rally quattros rewrote the book – today all World Rally Championship cars are four wheel drive and firmly established Audi’s slogan: “Vorsprung durch Technik”.