Today in Tokyo, Toyota Motor Corporation (TMC) announced that it has signed an official sponsorship agreement with the International Paralympic Committee (IPC) to serve as a Worldwide Paralympic Partner Sponsor through 2024, a period which includes the Tokyo Paralympic Games. The announcement was attended by IPC President Sir Philip Craven and TMC President Akio Toyoda, as well as representatives of various Paralympic groups.
The Worldwide Paralympic Partner program represents the highest tier of global sponsorship available for the Paralympic Games. Sponsor corporations support both the summer and winter Paralympic events and related activities worldwide. The agreement signed by TMC also includes involvement in the activities of all National Paralympic Committees worldwide, extending from 2017 through 2024.
In a statement made at the announcement, President Akio Toyoda remarked, “We at Toyota share the IPC’s commitment to help create a society where we all have access to the same opportunities. Sir Philip has noted the importance of mobility in promoting social participation for people with an impairment. We don’t want mobility be an obstacle, but rather an opportunity for people to achieve their dreams. At the most difficult times, sports can offer hope and purpose and inspire us all to never give up. And sport has the power to unify us all. Through the Paralympic Games, we want to make the power of mobility and the power of sport available to all.”
