When an industry segment is named after one car, the domination of that car is evident. Over the past 40 years, ‘the 3 Series segment’, as it has become known, clearly defines the dimensions and performance of the smaller executive car class. The model range was launched 40 years ago to replace the already legendary BMW 02, and has now just had an extensive update as part of the planned life cycle of what is now the sixth generation. Today, as in 1975, purchasing a BMW 3 Series represents an expression of joy in sporty, agile handling, enthusiasm for innovative technology and appreciation of premium quality.
