Mazda has put out a lot of interesting new models over the last few months, with the Mazda 2, 3, and 6 really coming on strong. Facelift models have helped to bring the image in line across the range, as well as the all-new MX-5 really helping to push Mazda’s brand image up. Production has been ramped up to meet increased demand, although sales figures have fallen a little compared to last year. Nevertheless- Mazda is confident that the models they have produced will spend little time sitting around stock yards.
Mazda Motor Corporation’s production and sales results for July 2015 are summarized below.
I. Production
| Breakdown | Jul 2015 | Jan – Jul 2015 | |||
|---|---|---|---|---|---|
| Units | YoY Change (%) | Units | YoY Change (%) | ||
| DOMESTIC PRODUCTION | Passenger Vehicles | 89,812 | +9.1 | 544,941 | -3.0 |
| Commercial Vehicles | 1,334 | -10.8 | 9,327 | -5.8 | |
| Total | 91,146 | +8.7 | 554,268 | -3.0 | |
| OVERSEAS PRODUCTION | Passenger Vehicles | 46,805 | +29.1 | 301,422 | +82.0 |
| Commercial Vehicles | 3,598 | -5.6 | 26,327 | -8.8 | |
| Total | 50,403 | +25.8 | 327,749 | +68.6 | |
| GLOBAL PRODUCTION | Passenger Vehicles | 136,617 | +15.2 | 846,363 | +16.4 |
| Commercial Vehicles | 4,932 | -7.1 | 35,654 | -8.0 | |
| Total | 141,549 | +14.3 | 882,017 | +15.1 | |
Note 1): Overseas production figures are based on Mazda brand units coming off the production line (does not include CKD units), but include passenger vehicles produced for another brand at the plant in Mexico.
Note 2): Global production figures are the sum total of domestic and overseas production volumes.
1. Domestic Production
Mazda’s total domestic production volume in July 2015 increased 8.7% compared to July 2014 due to increased production of passenger vehicles.
[Domestic production of key models in July 2015]
| CX-5: | 31,427 units | (up 7.4% year-on-year) |
| Mazda3 (Axela): | 18,019 units | (down 27.6% year-on-year) |
| Mazda6 (Atenza): | 12,883 units | (up 1.5% year-on-year) |
2. Overseas Production
Mazda’s overseas production volume in July 2015 increased 25.8% year-on-year due to increased production of passenger vehicles.
[Overseas production of key models in July 2015]
| Mazda3: | 20,872 units | (up 19.3% year-on-year） |
| Mazda2: | 10,973 units | (up 621.9% year-on-year) |
| Mazda6: | 7,184 units | (down 42.0% year-on-year) |
II. Domestic sales
| Breakdown | Jul 2015 | Jan – Jul 2015 | |||
|---|---|---|---|---|---|
| Units | YoY Change (%) | Units | YoY Change (%) | ||
| DOMESTIC SALES | Passenger Vehicles | 18,931 | +41.2 | 145,715 | +20.5 |
| Commercial Vehicles | 1,945 | -5.8 | 14,287 | -10.9 | |
| Registration Total | 17,650 | +58.1 | 131,398 | +30.8 | |
| Micro-mini Total | 3,226 | -25.2 | 28,604 | -21.7 | |
| Total | 20,876 | +34.9 | 160,002 | +16.8 | |
Mazda’s total domestic sales volume in July 2015 increased 34.9% year-on-year, due to increased sales of passenger vehicles.
Mazda’s registered vehicle market share was 6.3% (up 2.4 points year-on-year), with a 2.3% share of the micro mini segment (down 0.2 points year-on-year) and a 4.9% total market share (up 1.5 points year-on-year).
[Domestic sales of key models in July 2015]
| Mazda2 (Demio): | 6,705 units | (up 186.2% year-on-year) |
| CX-3: | 2,719 units | |
| MX-5: | 2,260 units | (up 8.0% year-on-year) |
III. Exports
| Breakdown | Jul 2015 | Jan – Jul 2015 | |||
|---|---|---|---|---|---|
| Units | YoY Change (%) | Units | YoY Change (%) | ||
| EXPORTS | Passenger Vehicles | 75,344 | +14.1 | 362,494 | -7.5 |
| North America | 27,865 | +17.4 | 146,663 | -9.9 | |
| Europe | 22,913 | +1.2 | 87,589 | -23.2 | |
| Oceania | 8,253 | -2.8 | 46,211 | +3.2 | |
| Others | 16,313 | +46.1 | 82,031 | +17.6 | |
| Total | 75,344 | +14.1 | 362,494 | -7.5 | |
Mazda’s export volume in July 2015 increased 14.1% year-on-year, reflecting increased shipments to North America, Europe and other regions.
[Exports of key models in July 2015]
| CX-5: | 28,925 units | (up 15.0% year-on-year) |
| Mazda3: | 14,945 units | (down 18.5% year-on-year) |
| Mazda6: | 11,539 units | (up 29.2% year-on-year) |
